Extreme Red Colorwash Original Cleanse Plus Color inspired by personality color, it's the new hair color paradigm shift. Instant, creative, cost effective with no mess. Viral Colorwash with patent pending, new advanced cleanse plus Colorposit technology. 7 extreme colors plus 3 pastels plus 3 clears. To achieve purity of bold color, hair must be pre lightened (bleached), to the palest blonde or white hair.