Extreme Hot Pink Colorwash Original Cleanse Plus Color with Colorposit technology. The new category a game changer in hair color adds rich color while cleansing with hi conditioning results. These 10 fun Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral Fashion Color Care inspired by personality color, it's the new hair color paradigm shift. Instant, creative, cost-effective with no mess. Viral Colorwash with patent pending, new advanced cleanse plus Colorposit technology. 7 extreme colors plus 3 pastels plus 3 clears. To achieve purity of bold color, hair must be pre lightened (bleached), to the palest blonde or white hair.