Many of us love the look and feel of freshly coloured hair and it’s only natural that they want that feeling to last as long as possible. If you’re wondering how to make your hair colour vibrancy last longer, the secret is using products that will nourish and fortify hair. Dove have developed their Nutritive Solutions Colour Care system to do just that – the unique formula with Vibrant Colour Lock technology helps keep your colour vibrant for up to 40 washes, making it best shampoo for colour-treated hair.

Gentle enough for everyday use, this shampoo for color-treated hair provides two-way care – instantly smoothing while progressively nourishing your hair, making it look and feel beautiful, strong and healthier wash after wash.

• Dove Colour Care Shampoo especially created for colour-treated hair
• Keeps your hair colour vibrant for up to 40 washes
• Nourishing system formulated with Vibrant Colour Lock technology
• Leaves colored hair feeling silky and manageable every day
• Dove shampoo progressively nourishes wash after wash
• Gently cleanses, perfect for daily use