Extreme Purple Colorwash Original Cleanse Plus Color is the easiest way to add and maintain a vibrant purple hair color. The vegan dye is already mixed into the shampoo, so all you need to do is massage it in, let set for about five minutes, and rinse it out like normal shampoo. Extreme Purple creates a brilliant purple color in light or bleached hair and prevents fading in your stunning violet locks. It also works great for creating highlights in lightened hair.