L'Oreal Shampoo by Elvive Colour Protect for Coloured or Highlighted Hair will protect colour vibrancy for up to 10 weeks. Enriched with red peony and UV filters that work in affinity with the hair fibre from root to tip, Elvive Colour Protect shampoo will nourish, revive and protect coloured hair. Suitable for coloured or highlighted hair. Ideal for coloured hair types, the shampoo protects hair against external aggressions and prolongs colour vibrancy. Elvive purple shampoo helps to neutralise brassy tones and leave hair looking beautiful and bright. Use as a weekly treatment alongside your daily Colour Protect routine .