IGORA Royal Fashion from Schwarzkopf Professional has become synonymous with superior hair color and is the only range with a true fashion edge. Comprising premium quality products for every type of salon treatment, IGORA brings you highly individual hair color in a fascinating range of shades. There is also a range of inspiring services so that whatever your color requirement, IGORA makes it really easy to choose a look thats right for you. With IGORA, your hair doesnt just look fabulous, it also looks completely up to the minute. Top quality products, combined with seasonal color trends, ensure your look keeps pace with fashion. Twice a year, new looks are uncovered and a Trend Collection is produced comprising hot shades and innovative new coloring techniques. This is brought to you via a multi sensual shade chart with evocative textures, colors and aromas. IGORA then provides you with a unique color diagnosis and consultation method making it even easier to choose a shade thats right for you.