Preference, the expert of fade-defying color, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color.
Colorista is now Preference Vivids. Our Preference expertise is at t
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The Joico K-Pak Color Therapy Shampoo is color-
This rich, colour protecting conditioner moistu
Ready-to-use, ammonia-free formula, it can be applied directly to th