Palmer's Natural Fusions Chia Seed & Argan Oil Hair Mask is an intensively deep conditioning treatment which helps to rejuvenate hair and boost hydration. 95% naturally sourced ingredients. Benefits: Chai seed: This super food helps strengthens and protect new growth. Argan oil: The liquid gold standard in rejuvenating dull, lifeless hair. Direction for Use: Use whenever hair is extra moisture-thirsty or in need of deep conditioning. Apply to clean, wet hair. Work product through hair from root to tips. Allow 10-15 minutes before rinsing. It can be used as an overnight masque treatment, but be sure to wear a cap or use a towel to protect sheets. Rinse out in the AM.