Preference is legendary for its lustrous colour results, and fade resistant formula. It now comes with a new precious High Shine Elixir. Simply add it to the mix. Experience the premium performance of Préférence, with color radiance for up to 8 weeks. Improved fragrance for a better color experience.

Preference an expert in fade-defying hair dye, now includes for the first time an additional Color Extender. It revives the look of day 1 color and shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer.

Preference, an expert in fade-defying hair dye, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer.

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Denman Classic Styling Brush D14 is a small styling brush for smoothing and styling. Suitable for all types of short hair.

Magma By Blondor Pigmented Lightener. Lift and Tone in one single step. Take just one simple, intuitive step to expand your lightening horizons and enter a dynamic world of Pigmented Lighteners,where the flow is seamless, and absolute creative control can be expressive and spontaneous. The 2-in-1 creative system allows you to craft the most personalized color results, from soft to expressive. Expand and deepen the range of premium color service you offer to your clients. Be inspired by easy to master.