Rimmel London Scandaleyes Reloaded mascara is everything you need for unstoppable volume! Now with a new formula and max density brush that gives extreme volume and wear for up to 24HR impact that's easy to remove. Whether you're at the gym, shopping or ready for a night out, Scandaleyes Reloaded is smudge-proof, sweat-proof and humidity-proof to keep your lashes in tact all day! Apply using the new max density brush to capture and coat lashes from root to tip. Easy to remove.

The iconic Scandaleyes mascara re-launched with a new formula and brush that together deliver extreme volume and wear to your lashes. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible.