Concentrated serum for thick to coarse color-treated hair, blended with micro-PROtec complex and Luminescine. Locks in color instantly and keeps salon color vibrant for up to 22 washes. Provides instant care, manageability, softness and optimal combability.

How to Use:-

To activate, twist, push and shake well. Work through towel-dried hair immediately after a color service. Leave in.

Provoke Touch Of Silver Purple Serum is a 3-in-1 purple serum which visibly brightens and tones blonde, silver and grey hair in just a single application. The lightweight formula applies equally well on wet or dry hair and smooths away frizz and flyaways while sealing split ends.

Enriched with plant-based Keratin and violet pigments, this serum effectively enhances both colour and condition, leaving behind bright, healthy-looking hair in perfect condition. Cruelty-free & vegan-friendly.

Directions of use:

• Suitable for use on wet or towel-dried hair.
• Work product upwards from ends to roots, apply more if needed, style as desired.

Revlon Restart Color Strengthening Purple Cleanser with double effect for blonde hair.

Properties:-

• Neutralizes unwanted yellow tones
• Strengthens hair
• Restores and regenerates bleached hair
• Improves liveliness and shine
• Respects and balances the scalp
• Technology
• Kerabiotic BLOND GUARD - allows you to neutralize unwanted yellow tones, restore and revitalize lightened hair and increase color shine

Usage:-

Apply to wet hair, massage gently and rinse thoroughly. Apply again, leave on for 2 minutes and rinse.Can also be used with Anti-Brassiness Purple Drops

• For the lightest blonde, silver, very light blonde (color level 9) and gray - Mix 1-2 drops of RE / START Anti-Brassiness Purple Drops with 10 g of shampoo
• For light blond (color level 8) and medium blond (color level 7) - Mix 2-3 drops of RE / START Anti-Brassiness Purple Drops with 10 g of shampoo

Ingredients:-

Aqua/Water/Eau • Sodium Lauroyl Methyl Isethionate • Butylene Glycol • Sodium Cocoamphopropionate • Parfum (Fragrance) • Peg-120 Methyl Glucose Trioleate • Cocamidopropyl Betaine • Sodium Methyl Isethionate • Peg-3 Distearate • Capryloyl Glycine • Disodium Edta • Euterpe Oleracea Fruit Extract • Hexylene Glycol • Hydroxyacetophenone • Hydroxypropylammonium Gluconate • Hydroxypropylgluconamide • Lauric Acid • Lauryl Alcohol Diphosphonic Acid • Maltodextrin • Panthenol • Peg-150 Distearate • Peg-150 Pentaerythrityl Tetrastearate • Peg-6 Caprylic/ Capric Glycerides • Pentylene Glycol • Polyquaternium-10 • Propanediol • Sodium Acetate • Sodium Chloride • Tocopheryl Acetate • Trisodium Ethylenediamine Disuccinate • Xylitylglucoside • Zinc Laurate • Alpha-Isomethyl Ionone • Benzyl Salicylate • Geraniol • Hexyl Cinnamal • Hydroxycitronellal • Limonene • Linalool • Benzyl Alcohol • Disperse Blue 377 • Disperse Violet 1. B01991

This intensive, dual-action repairing hair mask helps balance the scalp's microbiome and strengthens weak hair. Infused with biomimetic ceramide and bond-forming molecules. Reconstructs and strengthens hair from within.

How To Use:

After shampooing, apply a generous amount (around 500ml) to damp hair, massage into hair, leave for a few minutes, then rinse out.

Shampoo with revitalizing and illuminating action SLS and SLES free, active ingredients of marine origin such as maris acqua, marine spring water which favors the strengthening of the epidermis due to the presence of trace elements, Fucus Vesiculosus extract combined with the protein Hydrolysed Actin Combination of oligopeptides of low molecular weight fish origin, amino acids and trace elements in order to favor the anagen phase of the hair, to bio-condition the hair by depositing precious substances along the structure able to seal the scales and protect the hair fiber, Phorpyra Umbilicalis belonging to the family of red algae, rich in polyunsaturated fatty acids, restores the correct physiology of the scalp and hair, has photoprotective properties that absorb UV radiation and antioxidants, rich in polysaccharides that help protect the hair fibers from dehydration and protect it from external aggressions .

Active ingredients from other derivations:-

• Surfactants Easily biodegradable because they are derived from natural renewable sources, free from sulphates
• UV filter Minimizes the harmful effect caused by repeated exposure to the sun's rays
• Glycerin Gives elasticity and increases water reserve

How to use:

Apply to wet hair, massage gently and rinse thoroughly.Use with every wash.

Lessen the look of brassy tones with the Fudge Professional Clean Blonde Damage Rewind Treatment. The intensive treatment works to minimise the appearance of yellow hues, while a boost of Opti-PLEX™ drenches your locks in hydration.

Dryness and the effects of chemical damage are reduced, as an enviable gloss is summoned. Finished with FragranceFuse™ technology and imparting a tantalising, long-lasting aroma.

Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques!

Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to maintain your blonde brilliance while celebrating individuality. Whether you’re neutralizing unwanted warmth or enhancing radiant rose and peach tones, this collection delivers a luxurious transformation that stays true to you—for up to three washes*.

Features :

• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Hair feels nourished and conditioned
• Helps detangle beautifully
• Certified PETA Global Animal Test–Free (Learn more about the certification)

For Violet:

Reduces brassiness and yellow tones for a cool blonde tone*

For Silver:

Reduces brassiness and yellow for an icy blonde tone*

For Rose Champagne:

Complements or enhances rose or peach tone

*When using Blonde Life Shampoo

**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair.

How to Use:

• Apply to clean, damp hair (Blonde Life Violet Shampoo recommended).
• Comb through evenly.
• Leave on for 5 minutes.
• Rinse.

Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques!

Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to maintain your blonde brilliance while celebrating individuality. Whether you’re neutralizing unwanted warmth or enhancing radiant rose and peach tones, this collection delivers a luxurious transformation that stays true to you—for up to three washes*.

Features :

• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Hair feels nourished and conditioned
• Helps detangle beautifully
• Certified PETA Global Animal Test–Free (Learn more about the certification)

For Violet:

Reduces brassiness and yellow tones for a cool blonde tone*

For Silver:

Reduces brassiness and yellow for an icy blonde tone*

For Rose Champagne:

Complements or enhances rose or peach tone

*When using Blonde Life Shampoo

**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair.

How to Use:

• Apply to clean, damp hair (Blonde Life Violet Shampoo recommended).
• Comb through evenly.
• Leave on for 5 minutes.
• Rinse.

Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques!

Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to maintain your blonde brilliance while celebrating individuality. Whether you’re neutralizing unwanted warmth or enhancing radiant rose and peach tones, this collection delivers a luxurious transformation that stays true to you—for up to three washes*.

Features :

• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Hair feels nourished and conditioned
• Helps detangle beautifully
• Certified PETA Global Animal Test–Free (Learn more about the certification)

For Violet:

Reduces brassiness and yellow tones for a cool blonde tone*

For Silver:

Reduces brassiness and yellow for an icy blonde tone*

For Rose Champagne:

Complements or enhances rose or peach tone

*When using Blonde Life Shampoo

**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair.

How to Use:

• Apply to clean, damp hair (Blonde Life Violet Shampoo recommended).
• Comb through evenly.
• Leave on for 5 minutes.
• Rinse.

The product is developed to dye hair especially for the broken & damaged hair, which contains various fruit vinegar acid, ocean water solubility collagen, aroma plants extracts, repairs the hard and rough hair, makes dyed hair black, shine, smooth and soft.

INGREDIENTS:-

Colorant: Aqua, Cysteamine Hydrochloride, Carbomer, Ethanolamine, Edetate Disodium, Propylene Glycol, Sodium Erythorbate ,Ppd, Resorcinol, M-aminophenol, N.n-bis (2-nyaroxyethy!-P-phenylenediamine Sulfate, Phenylpyrazolone,Thioglycolic Acid, Fragrance, Solvents, Sodium Sulfite, Sodium Hydrosulfite .

Developer:

Aqua,Carbomer,Triethanolamine Tea, Hydrogen,Peroxide,Etidronic Acid,Disodium,Phosphate,Edetate Disodium, Sodium Stannate, Fragrance,solvents .

DIRECTIONS:-

• Do skin allergy test before using.
• Keep hair dry, put on gloves, pour appropriate component by 1:1 into a container, mix evenly.
• Apply the mixture onto hair, massage for 5 minutes, keep on hair for 15 minutes.
• Rinse with clear water.

Want to repair, hydrate and fortify your hair and reduce breakage? The answer, it turns out, is… beer. (And no, we don’t mean drinking the stuff…) BLEACH London’s Beer Treatment is enriched with yeast beer proteins, which, given their low molecular weight, can penetrate individual hair shafts to deeply condition each individual strand from within, helping to soften, strengthen, repair, detangle and reduce breakage while it hydrates your mane for a glossy, healthy-looking result. Also enriched with B vitamins (B2, B6, B7, B8 and B9) as well as magnesium and selenium, the formula nourishes and protects hair – and it’s vegan and cruelty-free. We’ll drink to that!

Ingredients:-

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Dimethicone, Cetrimonium Chloride, Hydrolyzed Wheat Protein, Amodimethicone, Isopropyl Alcohol, Panthenol, Polysilicone-18 Cetyl Phosphate, Sodium Benzoate, Parfum (Fragrance), Dimethiconol, Lactic Acid, Alcohol Denat., Propylene Glycol, Trideceth-12, Faex (Yeast) Extract, Phenoxyethanol, Dipropylene Glycol, Caramel, Benzoic Acid, CI 19140 (Yellow 5), Hexyl Cinnamal.

How To Use:-

Apply to shampooed hair, comb through and massage in. Leave on for 2-3 minutes then rinse thoroughly.

Vitamino Color Spectrum Professional mask by L’Oréal Professionnel, formulated with Ferulic Acid + Citric Acid.The mask with its luxurious creamy texture, intensely cares for hair fibre, especially for thicker hair types. The system helps to lock dyes within the fibre using patented technology* to coat the hair fibre instantly.

Proven Efficacy on the 5 colour dimensions**:

1. High Glass shine
2. Rich, vibrant colours
3. Optimal perception between multiple shades
4. Helps neutralise unwanted reflects
5. Level of brightness and darkness are well preserved

Pro tip:

for more demanding hair, add the mask into your weekly routine for an extra dose of smoothness.