BangStyle Independent Firm Matte Clay. Like real clay, this BANGSTYLE Firm Matte Clay is firm, yet moldable. You can sculpt your hair into an architectural masterpiece without worrying about dry and crunchy locks. Apply a dime-sized amount of Firm Matte Clay to your wet or dry hair prior to styling. Style your hair with crazy heights and angles, without worrying about crumbling down, and you can finally show your parents that your architecture degree was worth the money.