Goldwell Pure pigments elumenated colour additive is a High-definition direct dye additive that elevate hair colour with unprecedented vibrancy and brilliance. Elevates hair colour with unprecedented vibrancy and brilliance, gives up to 63 percent more shine. It provides long-lasting colour results, up to 2x more resistance to colour fading

• Use Pure Orange for shine with a warmer effect.
• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.

For you and your clients, hair color will never be the same again.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.