Fudges Clean Blonde Shampoo, and their new Damage Rewind Shampoo, this unique shampoo tackles unwanted yellow tones and repairs damaged hair. Formulated with neutralising violet pigment and proteins, hydrating guarana and opti plex, it effectively cleanses, refreshes, strengthens and restores blonde hair back to virgin hair condition. With consistent use, colour is restored and brightened, and hair is left feeling stronger and healthier.