Activated Charcoal Purifying Shampoo is an advanced cleansing formulation designed to help remove impurities like dirt and oil from the hair and scalp. Enriched with organic extracts of Aloe Vera Juice and Grapefruit which invigorate and also bring new life into your hair. Most of all discover the detoxifying power of activated charcoal to effectively decongest hair and leave it feeling refreshed, radiant and energised. Helps fight pollution and stress.You won't believe the results.Optima Charcoal Shampoo is free from artificial perfumes, colours, SLS and parabens.