Get ultimate holding power with American Crew Firm Hold Styling Gel. Formulated with natural extracts your hair will appear thicker with added body and shine while a dual polymer complex gives your style a strong hold that lasts all day long. Excellent for slicking hair or achieving the wet look, American Crew Firm Hold Styling Gel gives your style an unsurpassed all-day hold. Its alcohol free formula helps your hair look thicker with a healthy shine, while its low pH prevents drying of the hair and scalp.