Schwarzkopf Got2B play it straight Straightening Blow Dry Kit. 1 application - lasts up to 10 washes. 2 steps to smooth n straight. 4: Perfectly smooth n straighter styles. Controls tames frizz, easier blow-drying, as simple as colouring. Got2b play it straight - Tired of spending endless time trying to gain control of your unruly hair, only to lose it after you shampoo? New got2b play it straight will revolutionise styling as you know it! This 2 step do-it-yourself straightening blow dry kit allows you to take smoothness to a whole new level - and you can experience the lasting effects for up to 10 washes after just one application. Whether its curls, waves, frizz or just plain unruliness that you're looking to banish, in 2 easy steps this semi-permanent styling product will give you perfectly smooth, straighter and more manageable hair. So, go on, show your curls and frizz whos the boss and set them straight! It's got to be got2b.