L'Oreal Paris Preference 1.07 Florence Black is legendary for its lustrous colour results and fade-resistant formula. It comes with a precious high shine Elixir. Simply add it to the mix. Experience the premium performance of Preference with colour radiance for up to eight weeks. Improved fragrance for a better colour experience. If you have a lot of greys, this shade will cover suitably. High shine conditioner enriched with a UV filter and vitamin E.