ProVoke Cool It Intensive Blue Toning Shampoo for Brunettes & Warm Blondes has been formulated with blue pigments to effectively remove unwanted orange and red tones in brunettes and warm blonde hair, ensuring a richer, deeper brunette hair colour. These blue pigments also remove orange tones from blonde hair, making this shampoo the perfect product for creating multi-tone effects in balayage and ombre hairstyles.

This nourishing, sulphate-free formula has been enriched with Aqua Plex and Inca Inchi Oil to repair damaged hair bonds and replenish the nutrition levels needed for healthy coloured hair. For balayage, ombre or highlighted brunette hair, the shampoo and conditioner can be used together for every other wash. Richer, deeper brunette tones can be produced in colour-processed brown hair, or the multi-tones in balayage or ombre hair enhanced with the ProVoke Illuminex Touch Of Brunette Toning Blue Shampoo. Cruelty-free & vegan-friendly.

Directions of use:

• Wet hair, massage in, leave for 3-5 minutes and rinse out.
• Optimal results will be achieved when used together with Cool It Intensive Blue Toning Conditioner.