The JOICO Blonde Life Brilliant Tone Violet Smoothing Foam prevents unwanted yellow and brass stitches and leaves blond hair radiantly cool. The foam leaves no residue and the hair remains soft and handy.

The Joico Blonde Life products all contain the Bio-Advanced Peptide Complex (Brightening Shampoo, Conditioner and Masque additionally contain the Quadramine Complex). This is composed of a replica of hair-identical peptides, which have a protective and simultaneously regenerating effect.