Joico Color Infuse Red gentle cleansing, color-depositing shampoo instantly refreshes the vibrancy and luminosity of red tones to help prevent fading. Instantly refreshes red tones & enhances red highlights while boosting color vibrancy & shine. Multi-Spectrum Defense Complex pairs powerful antioxidants and UV protection to anchor color from the inside out. Proven to reduce breakage by more than 53%. Tone-correcting pigments attach to hair fibers & stay attached through multiple shampoos. Against combing breakage on damaged hair vs a non-conditioning shampoo.