Loreal introducing Purple Conditioner from Elvive Colour Protect. Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. Purple colour is the opposite to yellow on the colour wheel - the purple within the Purple shampoo formula helps neutralise those undesirable yellow tones. The specialist colour-correcting Purple formula nourishes hair and neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful. Suitable for blonde, highlighted, and silver hair. Use once a week to complement your regular Elvive Colour Protect routine.

Elvive Extraordinary Oil Hair Mask is enriched with 6 Flower Oils. The luxurious texture melts onto the hair to leave it intensely nourished and silky to the touch. The soft balm rinses off easily to leave your hair weightlessly nourished.

• Precious blend of 6 flower extracts.
• For dry to very dry hair.
• Voluptuous softness.
• Lustrous shine.
• Effortlessly free-flowing, weightless touch.

Tired of rebellious hair feeling unmanageable and out of control? Does the stress of straightening or smoothing frizzy hair make your hair the enemy? Frizz can make hair look shorter and messier. Dream sleeker with frizz resistant hair. Introducing the frizz killer serum. A lightweight serum with up to 230°C heat protection, all day anti-frizz and that slays static.

Features:

• Frizz Killer Serum leave-in for long, frizzy hair.
  
• Enriched with vegetal keratin & cocoa butter.
  
• Up to 230°C heat protection - Instrumental test, protecting from heat tools up to 230°C.
  
• All day anti-frizz. Slays static.
  
• Non greasy, lightweight formula.
  
• Silicone-free for a natural feel.

Directions To Use :

Use 1-2 pumps on damp hair before blow-drying. Once dry, flat iron. To tame frizz and static, apply a small amount on dry hair.

If your strands are suffering from dryness, L'Oréal Paris Elvive Extraordinary Oil Coconut Oil for Dry Hair can rescue your mane and help to bring it back to full health. Blended with rich Coconut Oil, your locks will be soft, smooth and thoroughly nourished with a glamorous shine.

Directions To Use:

Rub 2 precious drops between the palms of your hands. Apply evenly through the lengths and ends of wet or dry hair. Before shampoo for extra nourishment; before styling for smooth, free-flowing lengths; as a weightless finishing touch to help smooth flyaways and give a satin shine.

Directions To Use :

L'Oreal Elvive Colour Protect Anti-Brassiness Purple Mask is for ultra nourishment that is more caring than Elvive Purple Shampoo and Conditioner try our Elvive Purple Mask. The highly pigmented formula works on darker bases and helps to repair hair from colour damage. Bleached, highlighted brunette or blonde hair can be fragile and become brassy over time. It needs intense care and effective colour neutralisation. Elvive Intensive Purple Mask, tinted with purple toners and a UV filter, instantly neutralises unwanted yellow and orange tones while providing intense care to bleached and highlighted hair, even on dark bases.

Key Benefits:

• Ultra rich texture for deep nourishment. .
  
• Highly pigmented formula for strong anti-brassiness correction.

Features :

• For highlighted brunette, blonde & grey hair.
  
• Nourishes hair & neutralises brassy tones.
  
• Hair is left looking bright and beautiful.
  
• Rich & luxurious texture conditions colour treated hair, helping to leave it looking smoother and softer.

How To Use :

Once a week, after purple shampoo, apply on damp hair and leave on for 5 minutes before rinsing well.

Directions:

Loreal Elvive Extraordinary Oil Nourishing Conditioner A luxurious yet lightweight formula that nourishes normal to dry hair, without weighing it down. Infused with fine coconut oil, the formula intensely nourishes, leaving hair feeling irresistibly soft whilst indulging your senses with an addictive coconut fragrance.

• A feeling of weightless nourishment for free-following, soft hair.
• Irresistible shine.

How to use:

Apply on wet hair, focusing on lengths and ends. Leave for one minute then rinse. In case of contact with eyes, rinse immediately and thoroughly.

L’Oréal Paris Elvive Colour Protecting Shampoo

Preserve the intensity and vibrancy of coloured or highlighted hair with L’Oréal Paris Elvive Colour Protecting Shampoo. Designed to help maintain your first-day colour brilliance for up to 40 washes*, this advanced formula gently cleanses while protecting colour from fading. Enriched with Pure Vitamin Cg and UV filters, it helps shield hair from external aggressors and sun exposure, leaving hair looking radiant, soft, and refreshed. Suitable for all hair types and textures.

Key Features

• Specially formulated for coloured and highlighted hair

• Helps maintain colour vibrancy for up to 40 washes*

• Enriched with Pure Vitamin Cg and UV filters

• Protects hair from UV damage and environmental aggressors

• Suitable for all hair types and textures

Key Ingredients

• Pure Vitamin Cg – Helps protect colour intensity and enhance shine

• UV Filters – Shield hair from sun-induced colour fading

Benefits

• Helps prolong hair colour vibrancy

• Gently cleanses without stripping colour

• Leaves hair soft, shiny, and manageable

• Protects against UV-related damage

How to Use

Apply to wet hair and gently massage into the scalp. Rinse thoroughly. In case of contact with eyes, rinse immediately and thoroughly.

Special Note

*Instrumental test using Elvive Colour Protect Shampoo and Conditioner.

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ELVIVE Growth Booster treats early signs of hair thinning and hair loss in Men & Women. Hair loss can be caused due to genetics, lifestyle, stress, hormonal changes such as menopause and post partum. This range is best suited for people with thinning hair or early signs of receding hair line / small patches of hair loss. If you have long-term chronic hair loss this range might not be suitable for you.

Stress, fatigue, hereditary & external factors can disrupt hair growth, leading to hair loss, breakage & decreased hair density. ELVIVE Growth Booster is a clinically proven hair loss range that prevents hair thinning and reduces hair loss in up to 12 weeks.

Direction To Use :-

Apply directly on scalp, section by section. Use 5-7 times a week on wet or dry hair.

Protecting against hair fall and fragility, the L'Oreal Paris Elvive Growth Booster Conditioner supports thicker-looking hair with a soft, tangle-free finish.

Powered by Aminexil-R, a blend of aminexil, niacinamide and ginger extract, the formula encourages a stronger feel over time, reducing the look of damage and split ends. Its creamy texture lends long-lasting moisture to the mid-lengths and ends without adding any weight, making it suitable for all hair types.

How to Use :-

Apply to the mid-lengths and ends after the L'Oreal Paris Elvive Growth Booster Shampoo. Leave in for 1 -2 minutes then rinse.

Ingredient Benefits:-

Aminexil-R: A blend of aminexil, niacinamide and ginger that supports fuller-looking lengths .

Ingredient :-

Aqua / Water, Cetearyl Alcohol, Glycerin, Isopropyl Myristate, Stearamidopropyl Dimethylamine, Glycine Soja Oil / Soybean Oil, Parfum / Fragrance, Niacinamide, Diaminopyrimidine Oxide, Coco-Caprylate/Caprate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Salicylic Acid, Limonene, Benzyl Alcohol, Zingiber Officinale Root Extract / Ginger Root Extract, Linalool, Caprylyl Glycol, Tartaric Acid, Cetyl Esters, Hexyl Cinnamal.