Our shampoo range offers a solution to all hair needs whether you’re looking for softer hair, to reduce the appearance of split ends or rebuild hair strength. For even more care, follow up with a conditioner such as the new Wonder Water, advance your routine and explore hair treatments such as our iconic Extraordinary Oil or our intensive hair masks range.
Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors.
The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*.
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Nourish and protect coloured or highlighted hair with L’Oréal Paris Elvive Colour Shielding Conditioner. This rich, colour-caring conditioner is specially formulated to help preserve vibrant colour while improving softness and manageability. Enriched with red peony extract and UV filters, it helps shield hair from external aggressors and colour-fading damage, making it an essential step in extending the life of your hair colour.
Key Features
Designed for coloured and highlighted hair
Helps protect and prolong colour vibrancy
Enriched with red peony extract and UV filters
Improves softness and manageability
Suitable for all hair types
Key Ingredients
Red Peony Extract – Helps maintain colour brilliance and nourishment
UV Filters – Protect hair from sun-induced colour fading
Benefits
Helps extend the life of hair colour
Leaves hair soft, smooth, and easier to manage
Protects against colour fade and environmental damage
Enhances shine and overall hair appearance
How to UseAfter shampooing, apply to wet hair, focusing on lengths and ends. Leave on briefly, then rinse thoroughly.
Special Note
For best results, use alongside L’Oréal Paris Elvive Colour Protect Shampoo.
Loreal introducing Purple Conditioner from Elvive Colour Protect. Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. Purple colour is the opposite to yellow on the colour wheel - the purple within the Purple shampoo formula helps neutralise those undesirable yellow tones. The specialist colour-correcting Purple formula nourishes hair and neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful. Suitable for blonde, highlighted, and silver hair. Use once a week to complement your regular Elvive Colour Protect routine.
Elvive Extraordinary Oil Hair Mask is enriched with 6 Flower Oils. The luxurious texture melts onto the hair to leave it intensely nourished and silky to the touch. The soft balm rinses off easily to leave your hair weightlessly nourished.
Tired of rebellious hair feeling unmanageable and out of control? Does the stress of straightening or smoothing frizzy hair make your hair the enemy? Frizz can make hair look shorter and messier. Dream sleeker with frizz resistant hair. Introducing the frizz killer serum. A lightweight serum with up to 230°C heat protection, all day anti-frizz and that slays static.
Features:
Directions To Use :
Use 1-2 pumps on damp hair before blow-drying. Once dry, flat iron. To tame frizz and static, apply a small amount on dry hair.
If your strands are suffering from dryness, L'Oréal Paris Elvive Extraordinary Oil Coconut Oil for Dry Hair can rescue your mane and help to bring it back to full health. Blended with rich Coconut Oil, your locks will be soft, smooth and thoroughly nourished with a glamorous shine.
Directions To Use:
Rub 2 precious drops between the palms of your hands. Apply evenly through the lengths and ends of wet or dry hair. Before shampoo for extra nourishment; before styling for smooth, free-flowing lengths; as a weightless finishing touch to help smooth flyaways and give a satin shine.
L'Oreal Elvive Colour Protect Anti-Brassiness Purple Mask is for ultra nourishment that is more caring than Elvive Purple Shampoo and Conditioner try our Elvive Purple Mask. The highly pigmented formula works on darker bases and helps to repair hair from colour damage. Bleached, highlighted brunette or blonde hair can be fragile and become brassy over time. It needs intense care and effective colour neutralisation. Elvive Intensive Purple Mask, tinted with purple toners and a UV filter, instantly neutralises unwanted yellow and orange tones while providing intense care to bleached and highlighted hair, even on dark bases.
Key Benefits:
Features :
How To Use :
Once a week, after purple shampoo, apply on damp hair and leave on for 5 minutes before rinsing well.
Special Note :-
New pack with derived formula.
Directions: