Joico Joimist Firm Ultra Dry Finishing Spray. A firm hold finishing aerosol spray that locks in finished styles. Protectants shield hair from environmental stress. For all hair types, this firm aerosol is well suited for you and those who desire day-long finished styles with firm, long- lasting hold and humidity resistance.

Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your clients needs.

• One formula tones, glazes, & glosses. Helps refresh dull, brassy blondes.
• Leaves hair looking luminous and shiny.
• Intermixable shades for customizable results in one step.
• Ideal viscosity for drip-free bottle application.
• Ammonia-free formula.
• Formulated with bond-building Arginine + our signature Tamanu & Monoi oil blend for beautiful blonde hair.

What do you get when you combine the JOICO legacy of super-charged hair repair and the power of damage control in a single, extraordinary product .

Meet Defy Damage KBOND20 Power Masque our brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair. This strength-building masque delivers transformative results in a single treatment.

Features:

• 5X stronger hair in one use.
• Builds & protects bonds.
• Rich hydration.
• Instantly detangles.
• Normalizes pH.
• Color safe.
• PETA-approved, global animal test-free.

Our powerhouse of a masque springs into action whenever hair requires a little extra TLC. Use once to 2x a week or as needed.

Directions:

• Cleanse hair with Defy Damage Protective Shampoo.
• Apply Defy Damage KBOND20 to damp hair.
• Leave in 2-5 minutes.
• Rinse

Protect hair from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system.

• Regenerates bonds & strengthens hair
• Protects hair from mechanical, thermal, and environmental damage
• Higher concentration of SmartRelease Technology

A powerful, ultra-dry spray on bond protector that instantly shields hair from chemical service damage, improves color deposit, and provides greater lift when bleaching.

How To Use :-

Shake well before use. Spray at distance 8-15 cm and apply to locks in short.

Joicos Color Endure Violet Duo Pack keeps colour true to its hue. Synergising antioxidants and UV protectors, the sulphate-free duo fights factors that can cause fading of grey and blonde tones.The Set Contains Joico Color Endure Violet Shampoo which vanish unwanted brassy tones from grey and blonde, lack lustre locks. Formulated with the brands exclusive Multi-Spectrum Defense Complex, antioxidants and UV protectants, the violet shampoo prevents fading and maintains cool, calm and sleek locks. Strengthens and reconstructs from root to tip.

Joico Color Endure Violet Conditioner Non stripping and ultra-moisturising, the violet conditioner works to soften, protect and maintain beautiful hair colour. Suitable for those with colour-treated hair or yellow shades, its unique Bio-Advanced Peptide Complex is combined with green tea-derived antioxidants and UV protectors to shield from fading and tonal change, maintaining blonde hues and imparting luminous shine.

Joico Structure Foundation Hair Prep and Primer. Essential for preparing your hair for styling products. Creates the ideal base for styling by detangling hair and giving it moisture and shine without added weight.

Body Shake Texturizing Finisher is a fine, dry Aerosol to achieve plush volume for fine to medium hair. Body and volume without a stiff, tacky finish. Uses Aluminium starch and light, crystal clear resins to create fullness with fluid movement giving the illusion of naturally thicker hair with an abundance of body.

Joico Power Spray Fast Drying Finishing Spray. A fast-drying, ultra-fine mist aerosol hairspray with firm to ultra-firm hold. Opal Powder creates tremendous shine, and special silicones contribute to a smaller particle size for a non-sticky fixative. hair is 5.5 times more thermally protected to 450F. Color-safe. This firm to ultra-firm, layerable hairspray will give your hair a long- lasting, firm yet flexible finish that isnt hard feeling. Plus, it will increase your shine by 170% and protect your hairstyle from humidity by 89%, (even after three days).

Joico Structure Renovate Restorative Hair Treatment. Structure Cleanse, Structure Condition and Structure Renovate Restorative Hair Treatment work in a perfect synergy. These three gently cleanse, smooth detangle and repair, providing a clean, strong, balanced canvas before you start a new styling adventure.

Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques!

Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to maintain your blonde brilliance while celebrating individuality. Whether you’re neutralizing unwanted warmth or enhancing radiant rose and peach tones, this collection delivers a luxurious transformation that stays true to you—for up to three washes*.

Features :

• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Hair feels nourished and conditioned
• Helps detangle beautifully
• Certified PETA Global Animal Test–Free (Learn more about the certification)

For Violet:

Reduces brassiness and yellow tones for a cool blonde tone*

For Silver:

Reduces brassiness and yellow for an icy blonde tone*

For Rose Champagne:

Complements or enhances rose or peach tone

*When using Blonde Life Shampoo

**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair.

How to Use:

• Apply to clean, damp hair (Blonde Life Violet Shampoo recommended).
• Comb through evenly.
• Leave on for 5 minutes.
• Rinse.

Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques!

Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to maintain your blonde brilliance while celebrating individuality. Whether you’re neutralizing unwanted warmth or enhancing radiant rose and peach tones, this collection delivers a luxurious transformation that stays true to you—for up to three washes*.

Features :

• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Hair feels nourished and conditioned
• Helps detangle beautifully
• Certified PETA Global Animal Test–Free (Learn more about the certification)

For Violet:

Reduces brassiness and yellow tones for a cool blonde tone*

For Silver:

Reduces brassiness and yellow for an icy blonde tone*

For Rose Champagne:

Complements or enhances rose or peach tone

*When using Blonde Life Shampoo

**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair.

How to Use:

• Apply to clean, damp hair (Blonde Life Violet Shampoo recommended).
• Comb through evenly.
• Leave on for 5 minutes.
• Rinse.