Introducing new L'Oreal color Riche ultra-matte nude lipstick collection, for the ultimate individual nude Lip look. The ultra-matte formula is loaded with highly pigmented colour and light diffusing gel for an addictive powdery matte finish. Enriched with essential oils to smooth the texture of the lips in just one swipe. Lips feel hydrated and nourished, use after use. So matte, so moisturising .It's your lips but better.