Especially developed to target the sensitive under eye area, this advanced-strength formula helps diminish dark circles and reduces hyperpigmentation.Goji berries are high in antioxidants, helping to reduce the appearance of fine-lines.Watermelon, bursting with skin-loving amino acids and vitamins A and C, helps hydrate and soothe.Squalane mimics skin’s natural oils and is therefore highly effectively at moisturising as well as softening the skin texture, helping to fade blemishes.

How to use:

Apply a few drops direct to skin around the eye area, whilst also applying a little pressure. Continue around the outside of the whole eye.

Ingredients:

Aqua (Water), Squalane, Propanediol, Adansonia Digitata Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Helichrysum Angustifolium Flower Extract, Brassica Oleracea Italica (Broccoli) Sprout Extract, Phenoxyethanol, Xanthan Gum, Kappaphycus Alvarezii Extract, Caesalpinia Spinosa Fruit Extract, Glycerin, Citrullus Lanatus (Watermelon) Fruit Extract, Lycium Barbarum (Goji) Fruit Extract, Parfum (Fragrance), Benzophenone-4, Potassium Sorbate, Triethylene Glycol, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Sodium Hydroxide, Sorbic Acid.

Offering intense hydration for dehydrated skin, this vibrant serum brightens and smooths the complexion thanks to a shot of powerful antioxidants.

Working to reduce enlarged pores, and wrinkles, thanks to the addition of niacinamide which acts to restore skin and visibly improves the appearance of larger pores, fine lines and dull skin.

The serum also features rose water, which provides anti-inflammatory properties and liquorice to help brighten. UV blocking enzymes help protect delicate skin from future UV damage.

How to use:

Apply a few drops direct on to the skin, up to twice daily, before applying moisturisers.

Ingredients:

Aqua (Water), Propanediol, Sodium Ascorbyl Phosphate, Sodium Lactate, Phenoxyethanol, Xanthan Gum, Lactic Acid, Rosa Centifolia (Rose) Flower Extract, Glycerin, Glycyrrhiza Glabra (Liquorice) Root Extract, Polysorbate-20, Parfum (Fragrance), Benzophenone-4, Disodium EDTA, Sodium Benzoate, Potassium Sorbate, Triethylene Glycol, Caramel, Limonene, Hexyl Cinnamal, Linalool, Hydroxycitronellal, Alpha-isomethyl Ionone.

Natural Xtracts Niacinamide Blemish Serum.This niacinamide-based formulation helps to maintain a healthy complexion and even skin tone. By encouraging the skin’s pores to contract, this serum helps keep the skin moisturised, as well as improve uneven skin tone.

Niacinamide is effective in reducing the appearance of skin blemishes and inflammation. The serum also features rose water, helping to maintain the skin’s pH balance and absorbing excess oil.

How to use:

Apply direct to skin, up to twice daily, before other skincare products are applied.

Ingredients:

Aqua (Water), Niacinamide, Propanediol, Sodium Lactate, Zinc PCA, Phenoxyethanol, Xanthan Gum, Rosa Centifolia (Rose) Flower Extract, Disodium EDTA, Triethylene Glycol.

As a powerful super-active, Hyaluronic Acid is known for its skin replenishing properties. This hydrating and nourishing serum helps protect against the development of fine lines, assisting in the reduction of age spots and pigmentation.Long-lasting 2% Hyaluronic Acid provides deep multi-layer penetration; this serum delivers tighter skin tone and a more youthful appearance.The serum also features vegan collagen which improves skin elasticity and matrixyl, a powerful peptide which leaves skin feeling firmer and smoother. Rose water also helps to maintain the skin’s pH balance.

How to use:

Apply a few drops direct on to cleansed skin, up to twice daily.

Ingredients:

Aqua (Water),Propanediol, Sodium Lactate, Sodium Hyaluronate Crosspolymer, Phenoxyethanol, Xanthan Gum,Rosa Centifolia(Rose)Flower Extract,SH-Polypeptide-123,Glycerin, Polysorbate-20, Hexanediol,Butylene Glycol,Pentylene Glycol, Carbomer,Palmitoyl Tripeptide-1,Palmitoyl Tetrapeptide-7,Parfum(Fragrance),Benzophenone-4,Disodium EDTA,Triethylene Glycol, Benzyl Benzoate, Hexyl Cinnamal,Linalool,Benzyl Salicylate,Limonene,Hydroxycitronellal, Citronellol.

A skin-brightening moisturiser packed with Vitamin C, that will help plump and smoothe the skin’s surface due to its powerful antioxidants. Restoring the skin’s natural glow whilst also reducing the visible signs of aging to reveal a smoother, brighter complexion.

This cream is high in antioxidants thanks to the Vitamin C, fruit AHAs and pineapple, working together to deliver powerful results.

Japanese Wakame seaweed provides a calming antidote for inflamed, red or acne prone skin. As a natural promoter of collagen production, it also helps to visibly reduce the appearance of fine lines and wrinkles.

How to use:

Use daily, as a moisturiser, to thoroughly cleansed skin. Apply to the whole face, after your usual serum.

Ingredients:

Aqua (Water), Glycerin, Cetearyl, Caprylic/Capric Triglyceride, Porpanediol, Squalane, Polyacrylamide, Sodium Ascorbyl Phosphate, C13-14 Isoparaffin, Vaccinium Myrtillus (Bilberry) Fruit/Leaf Extract, Saccharum Officinarum (Sugar Cane) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Acer Saccharum (Sugar Maple) Extract, Parfum (Fragrance), Ananas Sativus (Pineapple) Fruit Extract, Undaria Pinnatifida (Wakame) Extract, Carbomer, Sodium Hydroxide, Laureth-7, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Triethylene Glycol, Sodium Metabisulfite, Limonene, Citral, Geraniol, Eugenol, Courmarin.

Bakuchiol is a natural ingredient, often used as an alternative to retinol. Effective in reducing fine lines and wrinkles, whilst also improving skin’s elasticity this results in a fresher complexion and smoother skin. The addition of hyaluronic acid offers increased hydration.

Providing targeted hydration for all skin types, this soufflé-like face cream improves elasticity by stimulating collagen. The powerful, natural plant-based retinol within Bakuchiol has a soothing effect on skin, where other retinols can sometimes result in irritation.

Alongside the star ingredient of 1% Bakuchiol, 1% Hyaluronic Acid provides long-lasting, multi-layer hydration which works to reduce the appearance of fine lines and wrinkles.The cream also features match a green tea whose anti-inflammatory properties help remove the build-up of everyday impurities.

How to use:

Use daily as a moisturiser, on thoroughly cleansed skin. Apply to the whole face,after your usual serum.

Ingredients:

Aqua (Water), Glycerin, Cetearyl, Caprylic/Capric Triglyceride, Propanediol, Squalane, Persea Gratissima (Avocado) Oil, Sodium Hyaluronate Crosspolymer, Bakuchiol, Aloe Barbadensis (Aloe Vera) Leaf Juice, Camellia Sinensis (Green Tea) Leaf Extract, Pentylene Glycol, Polyacrylammide, C13-14 Ispoparaffin, Phenoxyethanol, Parfum (Fragrance), Carbomer, Sodium Hydroxide, Benzophenone-4, Laureth-7, Potassium Sorbate, Triethylene Glycol.

A fruit oil known for centuries for its moisturising properties.It keeps the skin soft and supple, being gentle enough for the most delicate skin.Olive oil can also be used on the hair to nourish and bring out the natural sheen and lustre.

• No artificial colours or perfumes.
• Not tested on animals.

Infused with Vitamin C this gentle toning water will help brighten the complexion and even out skin tone, promoting radiance.With added witch hazel, great for calming inflamed skins, this toner is ideal for a dry, mature complexions and skin prone to irritation.Niacinamide works to minimise the appearance of pores, and helps to renew the skin’s surface, reducing the risk of moisture loss.Alcohol-free and packed full of great natural ingredients that works to refresh and renew tired skin.

How to use:

After cleansing and exfoliating, use a cotton pad to apply generously to the face and neck.

Ingredients:

Aqua (Water), Hamamelis Virginiana (Witch Hazel) Water, Glycerin, Polysorbate-20, Parfum, Sodium Ascorbyl Phosphate, Niacinamide, Aloe Barbadensis (Aloe Vera) Leaf Juice, Rosa Centifolia (Rose) Flower Extract, Cucurbita Pepo (Pumpkin) Seed Extract, Phenoxyethanol, Triethylene Glycol, Ethylhexylglycerin, Potassium Sorbate, Citric Acid, Limonene, Hexyl Cinnamal, Linalool, Hydroxycitronellal, Alpha-Isomethyl Ionone.

Saturate your pout in rich colour and intense moisture with Max Factor’s Colour Elixir Lipstick with Vitamin E. The conditioning lip colour wraps lips in vibrant hues while offering nourishing care.

Gliding on smoothly and evenly, the lightweight formula defines lips with rich colour, while a caring blend of shea, avocado and aloe butters and emollients work to treat and soften. Antioxidant vitamin E helps to protect against external aggressors.

Arriving in a spectrum of on-trend shades, from nudes to classic reds, Colour Elixir offers 24 hours of comfortable wear with a single swipe. Housed in a sleek gold bullet.

How to use:

For best results apply your Colour Elixir Lip Liner to define and contour your lips and to prevent feathering. Apply your favourite shade of Colour Elixir Lipstick in one easy stroke, adding further coats to build colour until you find your preferred look. Treat your lips with Colour Elixir for colour & moisture in one swipe.

Saturate your pout in rich colour and intense moisture with Max Factor’s Colour Elixir Lipstick with Vitamin E. The conditioning lip colour wraps lips in vibrant hues while offering nourishing care.

Gliding on smoothly and evenly, the lightweight formula defines lips with rich colour, while a caring blend of shea, avocado and aloe butters and emollients work to treat and soften. Antioxidant vitamin E helps to protect against external aggressors.

Arriving in a spectrum of on-trend shades, from nudes to classic reds, Colour Elixir offers 24 hours of comfortable wear with a single swipe. Housed in a sleek gold bullet.

How to use:

For best results apply your Colour Elixir Lip Liner to define and contour your lips and to prevent feathering. Apply your favourite shade of Colour Elixir Lipstick in one easy stroke, adding further coats to build colour until you find your preferred look. Treat your lips with Colour Elixir for colour & moisture in one swipe.

Saturate your pout in rich colour and intense moisture with Max Factor’s Colour Elixir Lipstick with Vitamin E. The conditioning lip colour wraps lips in vibrant hues while offering nourishing care.

Gliding on smoothly and evenly, the lightweight formula defines lips with rich colour, while a caring blend of shea, avocado and aloe butters and emollients work to treat and soften. Antioxidant vitamin E helps to protect against external aggressors.

Arriving in a spectrum of on-trend shades, from nudes to classic reds, Colour Elixir offers 24 hours of comfortable wear with a single swipe. Housed in a sleek gold bullet.

How to use:

For best results apply your Colour Elixir Lip Liner to define and contour your lips and to prevent feathering. Apply your favourite shade of Colour Elixir Lipstick in one easy stroke, adding further coats to build colour until you find your preferred look. Treat your lips with Colour Elixir for colour & moisture in one swipe.

Saturate your pout in rich colour and intense moisture with Max Factor’s Colour Elixir Lipstick with Vitamin E. The conditioning lip colour wraps lips in vibrant hues while offering nourishing care.

Gliding on smoothly and evenly, the lightweight formula defines lips with rich colour, while a caring blend of shea, avocado and aloe butters and emollients work to treat and soften. Antioxidant vitamin E helps to protect against external aggressors.

Arriving in a spectrum of on-trend shades, from nudes to classic reds, Colour Elixir offers 24 hours of comfortable wear with a single swipe. Housed in a sleek gold bullet.

How to use:

For best results apply your Colour Elixir Lip Liner to define and contour your lips and to prevent feathering. Apply your favourite shade of Colour Elixir Lipstick in one easy stroke, adding further coats to build colour until you find your preferred look. Treat your lips with Colour Elixir for colour & moisture in one swipe.