Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.
Preference Infinia Permanent Color P11 Deeply Wicked Black
Preference is legendary for its lustrous colour results, and fade resistant formula. It now comes with a new precious High Shine Elixir. Simply add it to the mix. Experience the premium performance of Préférence, with color radiance for up to 8 weeks. Improved fragrance for a better color experience.
Preference an expert in fade-defying hair dye, now includes for the first time an additional Color Extender. It revives the look of day 1 color and shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer.
Preference, an expert in fade-defying hair dye, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer.
Sign your lips with a matte lipstick color! The new Rouge Matte Lipstick Signature liquid lipsticks by L'Oréal Paris are matte lip inks, characterized by their ultra-intense color shades and bare-lip sensation. Packed with vibrant dyes and pigments, this lipstick will provide you with an instantly pure color statement that lasts all day.
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Looking for low commitment mirror-like gloss colour? Introducing new Casting Crème Gloss with Glycolic Gloss Complex! What does the new Casting Crème Gloss give you? Up to 3x glossier hair Lasts up to 32 shampoos Up to 4x silkier and visibly healthier hair First Grey Coverage What makes the new Casting Crème Gloss special?