This formula Helps prevent breakage and dryness Provides maximum benefits that hydrate .and nourish hair . Strengthens hair as it straightens.

Features and Benefits:

• With natural plant extracts
• The natural choice for healthy-looking hair and scalp
• Conditioning formula
• Ultra nourishing
• Olive, shea, vitamin e, aloe

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Relaxer Application Directions:

• Apply protective base on skin around hairline and ears.Avoid contact with hair.
• Set timer according to Relaxer Timing chart.
• Wearing disposable protective gloves, Apply generous amount of relaxer to most resistant area first using the back of a rattail comb or application brush. Do not apply to scalp.
• Continue application throughout entire head,parting into thin sections.Apply to the hairline last.
• With gloved fingers or back of a rattail comb, gently smooth hair at root until desired straightness is achieved. Do not apply pressure.Do not exceed recommend timing.
• Rinse thoroughly with lukewarm water.
• Proceed to conditioning with moisturfuse moisturising conditioner following directions on the right.
• After conditioning, neutralise the hair with Phormula-7 Neutralizing and Chelating Shampoo following the directions on the right.

Conditioning and Neutralizing Directions:

• Apply and distribute moisturfuse moisturizing conditioner to hair and cover with a plastic cap.Do not apply heat.
• Leave in for 5 minutes.
• Rinse thoroughly.
• Apply 1 to 11/2 oz.Phormula-7 Neutralizing and Chelating Shampoo. Atleast two applications separated by rinsing are necessary to remove all traces of relaxer residue.
• Lather and rinse thoroughly with lukewarm water.
• Towel dry and proceed to styling.

Activator Directions:

Directions :

Squeeze necessary amount into palm of one hand rub hands together.Gently and evenly, apply to hair and scalp. Comb hair into desired style.

Key Benefits :

• Promotes thick, strong, healthy hair.
• Thickens & strengthens weak damaged hair.
• Shea butter, vitamin & botanical thickeners.
• Tames frizzies & adds shine.
• Helps reduce breakage allowing hair to grow longer.
• No Mineral Oil.
• No Silicone.
• No Parabens.
• Thickens Weak Damaged Hair.
• Safe on Relaxed, Braided & Weaved Hair.

Direction for Use:

On damp or dry hair, apply directly to hair and scalp. Massage gently. Do not rinse out. Style as usual. Use daily or as often as needed.



For Best Results:

Hot Oil Direction for Use: After shampooing, liberally apply to hair and scalp. Massage gently. Cover hair with a plastic cap. Leave on for 5-15 minutes. Rinse well (lightly shampoo if necessary). Style as usual.

Directions: