Original Savon AHA 2 Soap ensures an exfoliating and lightening double efficiency. It smoothly cleanses and regenerates the skin by micro-exfoliation and helps lighten your epidermis thanks to its enriched formula with A.H.A. The Lactic Acid safely acts by inhibition of the tyrosinase; it stops the synthesis of coloured pigments.

It ideally prepares your skin for receiving Fair&White A.H.A. products and gives it suppleness, smoothness and a bright complexion. Daily use morning and evening.

Pigments Pure tones offer a set of color reflections and brightness unique to your Goldwell coloration.

BENEFITS:

• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.
• The Coloration Elumenated is obtained thanks to the Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

Goldwell Pure pigments elumenated colour additive is a High-definition direct dye additive that elevate hair colour with unprecedented vibrancy and brilliance. Elevates hair colour with unprecedented vibrancy and brilliance, gives up to 63 percent more shine. It provides long-lasting colour results, up to 2x more resistance to colour fading

• Use Pure Orange for shine with a warmer effect.
• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.

For you and your clients, hair color will never be the same again.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

• In blends with Topchic HiBlondes, a few drops of Pure Violet are enough to control deviations.
• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.
• For you and your clients, hair color will never be the same again.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

Goldwell System @Pure Pigments Cool Violet - Elumenated Color Additive Color: Cool Violet, pastel violet pigment that adds a smoky hue and a greyish undertone to any shade.

Goldwell @Pure Pigments Elumenated Color Additive is a high-definition direct dye additive that elevates hair color with unprecedented vibrancy and brilliance.

Reinvent any Goldwell shade and any technique with @Pure Pigments. HD3 HAIR COLOR TECHNOLOGY: HD3 Hair Color Technology, core of Goldwell @Pure Pigments formula, comes from a ten-year partnership research between Kao and Fujifilm.

The result: :

Revolutionary pigments for high-definition colors, deeper and more brilliant than traditional direct pigments.

Directions :

@Pure Pigments are developed to integrate easily into Topchic, Colorance, and Nectaya formulations, and to be applied together in a single step. Do not mix with other Goldwell hair colors or other brands' colors. While preparing the hair dye, add @Pure Pigments to your mixture, then apply your Topchic, Colorance or Nectaya color as usual.

COLORING SHAMPOO suitable for all hair types. With micro protect complex and Luminescine. Intensifies or refreshes the hair color. COOL BROWN is designed to instantly accentuate and liven up your cool brown shade.

Directions :

Apply to damp hair and lather, leave on for 2-5 minutes and rinse thoroughly. Wearing suitable gloves is recommended. Note: Strong staining product. Avoid staining work materials, furnishings and floors. In case of staining, wipe off immediately. If the skin becomes stained, wash it off immediately with water and shampoo. The product is not suitable for covering gray hair. Avoid eye contact.

Color Revive Color Giving Shampoo is for all hair types blended with microPROtec complex and Luminescine. Refreshes or intensifies your beautiful salon color.Designed to instantly remove yellow tones and noticeably intensify your cool blonde.

Directions :

Work through wet hair, lather, leave in for 2-5 minutes, rinse thoroughly. Recommended to use gloves.

The Goldwell Color Revive colour-giving conditioner for colour-treated hair care. Helps maintain colour between salon visits. Color Revive is available in 8 shades corresponding to the most popular shades of blonde, brown and red Topchic and Colorance shades.

• Prolongs colour.
• Intensifies colour.
• Depending on the shade, it warms it up or cools it down.
• Gives a natural effect.
  
• Practical and easy to use.
• Can be freely combined with other Dualsenses products.

Includes micro PRO tec Complex technology found in all products by Goldwell Dualsenses. Thanks to it, the active ingredients are quickly and evenly distributed on hair to bring immediate effects. In addition, the conditioners are enriched with effective colour pigments that intensify hair colour. Depending on the shade, purple, beige, brown or red pigments are used.

How To Use :

Apply to damp, towel-dried hair. For a subtle effect, leave on for 2 minutes. For a more intense colour refresh, hold on for 5 minutes. Rinse thoroughly.

Results:

Refreshed, even hair colour Preserved cool shade.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.