Discover a new generation of colour : LUO Color, fresh colour, fresh shine. New nutrigel technology. Thanks to its technological innovations, this colour gives incredible shine and a natural, healthy look, enhancing the hair's own reflects.

Loreal Dialight Semi Permanent Hair Colour.Loreal Semi Permanent Hair Coloring, the new cream color tone on tone from Loreal . Ideal for colored or sensitised hair if offers ultimate shine and condition. A revolutionary formula with glistening shine and rich reflects.

Majicontrast is a range of permanent hair colours. Recommended for creating highlights on dark base colours, therefore it is advised to use on brown hair (natural or coloured). The new Majirel hair colours are distinguished by clearer, more eco-friendly packaging.

• Creates contrasting highlights on brown hair.
  
• Produces a multi-dimensional effect.
  
• Lightens hair up to 4 levels.
  
• Provides clear, durable shades.
  
• Does not require prior lightening.
  
• Does not cover grey hair.
  
• Leaves hair soft and radiant.

Majirel colours are enriched with Ionene G and Incell formulas, which restore hair structure during colouring. They make hair more resistant to depletion and damage, leaving it silky smooth, soft and full of shine after treatment.

How to use:

Mix with the selected Majirel oxidant in a 1:1.5 ratio (50 ml colour and 75 ml oxidant). Apply to dry, unwashed hair and leave on between 15 and 35 minutes, depending on the desired level of lightening. Then rinse and wash hair.

One of L'Oreal Professional's bestsellers, their iconic Majirel Permanent Hair Color range is now better than ever to help unleash the creative in you. With over 100 on-trend shades to choose from, the possibilities are endless as all provide 100% white coverage and up to 3 levels of lift whether it's a dark or light shade. Its highly advanced formula protects the hair's fibre while providing a rich and intense colour from roots to ends. Rich in Incell and Ionene G, they promise hair that is 45% more conditioned following colour treatment glossy and soft to touch. With brand new stylish (and recyclable) packaging that is color coded for your convenience. With other Majirel ranges to play around with including Cool Inforced, GLOW and Maji Contrast, the classic Permanent Colour range will remind you it's iconic for a reason. Average development time is 35 minutes dependent on the treatment and thickness, length & quality of hair.

Key benefits:

• 128 rich tones and shades to choose from.
  
• Rich in Incell & Ionene G that leaves hair more conditioned.
  
• Strenghtens and reinforces hair fibre.
  
• Brand new & recyclable color-coded packaging.

LOreal Hi Richesse Ammonia Free Conditioning Colour. Enriched colour reflects, Visible colour with true radiance to enhance even dark hair in just 20 minutes. Enriched cosmetic conditions, lonene G complex plus incell with apricot karnel oil, to reinforce and protect the hair fibre for optimal shine.

Dia Richesse Hi Visibility Semi Permanent Color is ammonia-free low commitment colour with reflects so shiny and visible even on dark hair.

Majirel Cool-Cover’s technology provides optimal neutralisation of warm reflects leaving ultra-cool tones with high resistance and intense coverage. View the shade chart to see the wide professional palette of colours ranging from icy metallic blondes to intense mocha brunette shades. Enriched with Incel and Ionène . The formula helps strengthen the feel of the hair, leaving a glossy look with a silky soft touch.

LOreal DiaRichesse Ammonia Free Semi Permanent Colour Tone on Tone. Ammonia-free colour with white hair coverage of up to 70% on base shades. Rich, deep reflects and exceptional softness.

L'Oréal Professional Majirel permanent hair color offers a rich, permanent hair dye which provides perfect coverage of grey hair. With the expertise of your hair colorist and in-depth color consultation, you can achieve your perfect shade. Up to 100 %, white hair coverage and hair is 45 percent more conditioned after coloring thanks to ionone g. Comes in no. 6.0 Deep Dark Blonde color shade.Key benefits:

• Rich, permanent hair colour.
  
• Provides perfect coverage of grey hair.
  
• Rich and vibrant color .
  
• With the expertise of your hair colourist and in-depth color consultation.

For shades of Mahogany permanent color results, master the art of creating beautiful haircolor. L'Oreal Professional Majirel family brands give you infinite color possibilities to fulfill your color creativity.

Majirel Ionene G Coloration Creme is a permanent hair color. Superior resistance to fading.

• Rich shades range from natural to cool to warm color.
• Can darken and lighten up to 3 levels.
• Optimum coverage of up to 100% white hair.
• Guaranteed predictable, precise results every time.
• Long-lasting color with superior resistance to fading.
• Restores, protects, and conditions hair as it penetrates the cuticle to fill and repair.
• Up to 45% more conditioned hair with Majirel.
• Suitable for many different technologies, for full head or partial colouring.
• Mixed to various depths and intensities.
• Non-drip formula.
• Leaves healthy looking hair that is soft and shiny.

The Loreal Majirel Cool Cover hair color impresses with its ultimate cool color reflections, extra intense color saturation, up to 100% coverage and long-lasting neutralization. With the Loreal Majirel COOL COVER you get perfect protection from Ionene G, which protects the hair structure and intensive shine from Incell, which cares for the hair and prevents hair breakage.

Loreal Majirel Cool Cover and Loreal Majirel can be mixed with one another. Mixing ratio with the Loreal Oxidant 1 tube of Loreal Majirel Cool Cover and 75ml Loreal Oxidant 6% for up to 2 tones of lightening or 9% for up to 3 tones of lightening.