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Preference

Get a colour that’s undeniably vibrant with our collection of L'Oreal Paris Preference hair dyes. A unique blend of colour enriching pigments designed to nourish your hair from root to tip. Our range of dramatic hair dyes provide complete coverage, unbeatable shine and jaw dropping colour that holds. Unleash your hair’s natural intensity with the experts at L'Oreal Paris. Nothing will stop you or your hair from making a statement this season. Discover the Preference Infinia range.

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Preference High Intensity Permanent Gel Hair Colour Blue Black
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Preference High Intensity Permanent Gel Hair Colour Blue Black
Our Preference expertise is now at the service of Vivid Colours. Get a Blue Black bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Blue Black was inspired by Le Marais fashion street style and its iconic alive blue jeans. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Preference High Intensity Permanent Gel Hair Colour Mocha
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Selected colormy imagePrice£7.01
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Preference High Intensity Permanent Gel Hair Colour Mocha
Our Preference expertise is now at the service of Vivid Colours. Get a Mocha colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Preference High Intensity Shimmering Colour Electric Mango
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Preference High Intensity Shimmering Colour Electric Mango
Colorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours. Get a Electric Mango bold colour with radiance that holds for up to 8 weeks.

Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

Electric Mango was inspired by the biggest park of Tokyo, Yoyogi and its colorful electric orange autumn foliage. Be colour safe and always do your 48-hour patch test.

Preference Le Blonding Acidic Toner Platinum Ice
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Preference Le Blonding Acidic Toner Platinum Ice

Powered by our new ammonia-free technology, L'Oréal Préférence Le Blonding Acidic Toners effectively neutralise unwanted orange and yellow tones for an ultra-blonde that lasts.

After undergoing a bleaching service, the pH level of hair becomes alkaline. This can lead to dull and porous hair. The new Préférence Acidic Toner rebalances the pH level of hair to its natural range preserving hair quality with nutrition and softness. Get up to 4 weeks of pure blonde, in 5 minutes.

Preference Le Blonding Acidic Toner Pearly Boost
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Preference Le Blonding Acidic Toner Pearly Boost

L'Oréal Paris Preference Powered by our new ammonia-free technology, After undergoing a bleaching service, the pH level of hair becomes alkaline. This can lead to dull and porous hair. The new Préférence Acidic Toner rebalances the pH level of hair to its natural range preserving hair quality with nutrition and softness.

Directions:

STEP 1 -

Apply colour mixture first to your roots. Use an applicator tip to help part your hair into small even sections. Then apply on lengths and spread all over your hair.

STEP 2 -

Massage mixture all through your hair until fully saturated. Leave in for 5 minutes.

STEP 3 -

Pour a little warm water on your hair and massage gently. Rinse thoroughly until the water runs clear.

Step 4 -

Spread the reinforcing conditioner all over your hair and massage gently. Leave in for 2 minutes, Rinse thoroughly.

Preference Infinia Permanent Color 7.3 Florida
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Preference Infinia Permanent Color 7.3 Florida

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

Preference Infinia Permanent Color 9.1 Viking
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Preference Infinia Permanent Color 9.1 Viking
Preference Infinia Permanent Color 9.1 Viking

Preference Infinia Permanent Color 9.1 Viking.Preference is legendary for its lustrous color results and fade-resistant formula. Now enhanced with ultra cool tones, combining a mix of illuminating reflects for luminous color that does not look dull. Experience the premium performance of Preference with color radiance for up to 8 weeks.Improved fragrance for a better color experience.

Preference Infinia Permanent Color 10.1 Helsinki
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Preference Infinia Permanent Color 10.1 Helsinki

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky. The colors are, 1 naples black, 2.16 black voilet ultra voilet black, 3 brasilia dark brown, 3.66 dark red ultra voilet, 4 tahiti deep brown, 4.15 caracas deep mahogany brown.

Preference Infinia Permanent Color 10.21 Stockholm
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Preference Infinia Permanent Color 10.21 Stockholm

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

Preference Infinia Permanent Color 01 Natural
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Preference Infinia Permanent Color 01 Natural

LOreal Paris Preference 1 Blondissimes Lightest Natural Blonde is legendary for its lustrous color results and fade-resistant formula. It also comes with a precious high shine Elixir. Simply add it to the mix. Experience the premium performance of Preference with color radiance for up to eight weeks. This shade has a superior lightening ability compared to other Preference shades, but it is not a pre-lightener.

An extra natural light blonde or a natural light blonde is only obtained on light or medium hair. If your hair is colored with a dark shade or warm golden highlights, this shade is not recommended. This shade should never be applied after pre-lightening. High shine conditioner enriched with a UV filter and vitamin E. Use week after week to leave color lustrous and hair silky-soft. Permanent hair color in group III. Provides grey coverage.

Preference Infinia Permanent Color P38 Violet Vendetta
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Preference Infinia Permanent Color P38 Violet Vendetta

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference Infinia Permanent Color 7.23 Rich Rose Gold
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Preference Infinia Permanent Color 7.23 Rich Rose Gold

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Showing: 13 - 24 of 37