Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

La Riche Directions Semi Permanent Conditioning Hair Colour comes in different intense shades. All our shades can be mixed too, meaning the possibilities are endless.

Directions:

• Shampoo the hair with a PH balanced Shampoo and towel dry.
• Apply Directions with the aid of a tint brush evenly.Leave for approximately 15 minutes.Rinse thoroughly and dry.
• These shades can be mixed too meaning the possibilities are endless.
• This tube will usually cover shoulder length hair.
• You don't need to mix Directions hair colour with peroxide.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

La Riche Directions Hair Lightening Kit 30 VOL Specially formulated to condition and help protect your hair while you lighten. It contains added conditioning ingredients to help keep hair moisturised during the lightening process.Use prior to Directions semi-permanent hair colour or to achieve a lighter tone leaving your hair conditioned and shiny.

La Riche Directions Tinting Brush Black

The La Riche Directions Tinting Brush is a salon-quality tool designed for precise and mess-free hair colour application. Perfectly sized to fit into Directions Hair Colour tubs, this professional brush allows for smooth, even distribution of colour, making it ideal for both home users and salon professionals.

Key Features

• Salon-quality tinting brush

• Perfect size to fit Directions Hair Colour tubs

• Ensures even and precise colour application

• Durable and easy to handle

• Suitable for professional and home use

Benefits

• Makes hair colouring quick and easy

• Helps achieve accurate, streak-free results

• Improves control during application

• Reduces product wastage

How to Use

Dip the brush into the hair colour, then apply evenly to the hair section by section. Clean thoroughly after use and allow to dry.

Special Note

Ideal for use with all Directions semi-permanent hair colours and other professional hair dye products.

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