Directions Hair Lightening Peroxide is to lighten hair professionally and prepare hair for new colours, our Lightening range is specially-formulated to make every strand irresistibly soft and shiny.

Directions :

Mix 25g of bleach with between 75ml and 100 ml of cream peroxide depending upon the consistency required. Mix the required amount in a non –metallic bowl. Use immediately. Apply to clean, dry hair using your preferred professional technique. Check hair every 5 minutes. Carry out a strand test to determine the processing time needed to achieve the degree of lift required. With very resistant hair, if the desired degree of lift is not reached after 50 minutes, wipe off and reapply fresh product. When the desired results have been achieved, remove with warm water and shampoo gently, then apply conditioner if required.

Directions Hair Lightening Kit has been specially formulated to condition and help protect your hair while you lighten.

This pack contains :

• 1X Bottle of 20 volume (6%) Cream Peroxide 75 ml
• 1X Sachet of Powder Bleach 25g
• 1X Sachet of Moisturising Shampoo 10 ml
• 1X Instruction leaflet
• 1X Pair of medium plastic gloves
• 1X Mixing tray
• 1XApplicator tray
• 1X Development cap

La Riche Directions Semi Permanent Conditioning Hair Colour comes in different intense shades. All our shades can be mixed too, meaning the possibilities are endless.

Directions:

• Shampoo the hair with a PH balanced Shampoo and towel dry.
• Apply Directions with the aid of a tint brush evenly. Leave for approximately 15 minutes. Rinse thoroughly and dry.
• These shades can be mixed too meaning the possibilities are endless.
• The single tube will usually cover shoulder length hair.
• You don't need to mix Directions hair colour with peroxide.

La Riche Directions Hair Lightening Bleach Powder. Hair Lightening Bleach powder is to be mixed with Directions Cream Peroxide. Ideal for highlighting, full head bleaching and tone correction. Helps to achieve salon worthy results. La Riche Ltd was established in England since 1981 known as one of the leading Hair Dye brands which distribute worldwide.

Get ready to glow with the most intense range around. La Riche Directions Hair Dye has great options for all hair colouring needs. Bright bold colours, unique shades and tones. The Semi-Permanent hair colour is not tested on animals.

Directions:

Mix 25g of bleach with between 75ml and 100ml of cream peroxide depending upon the consistency required. Mix the required amount in a non-metallic bowl. Use immediately. Apply to clean,dry hair using your preferred professional technique. Check hair every 5 minutes. The following processing times are for guide purposes only. Carry out a strand test to determine the processing time needed to achieve the degree of lift required. With very resistant hair, if the desired degree of lift is not reached after 50 minutes, wipe off and reapply fresh product.When the desired results have been achieved, remove with warm water and shampoo gently, then apply conditioner is required.

The perfect size to fit in Directions Hair Colour tubs, this salon-quality Tint Brush makes professional application quick and easy.

La Riche Directions Hair Lightening Kit 30 VOL Specially formulated to condition and help protect your hair while you lighten. It contains added conditioning ingredients to help keep hair moisturised during the lightening process.Use prior to Directions semi-permanent hair colour or to achieve a lighter tone leaving your hair conditioned and shiny.

La Riche Directions Pre Color Shampoo is a shampoo developed especially for the treatment of coloring your hair.This shampoo is pH balanced so that it picks up hair color better. Not only a great color but also silky soft hair that becomes easy to comb.The removed product remains and opens the hair shaft so that the color will absorb better.

How To Use:

• Divide La Riche Directions Pre Color Shampoo over your entire haircut.
• Let it settle in for a while.
• Rinse thoroughly.

After the coloring treatment, hair needs professional care. If you want to enjoy the obtained color for longer, and at the same time the healthy appearance of your strands, you should look for a comprehensive cosmetic. It will take care not only of the intense depth of the shade, but also moisturize, nourish and give shine to your hair. Try Directions Color Protecting conditioner from La Riche and enjoy a beautiful and healthy hairstyle.

How To Use:

Apply a small amount of the conditioner to washed and slightly damp hair. Spread the cosmetic evenly over the entire length of the strands. Leave it on for a few minutes and then rinse thoroughly with water.