ProVoke Cool It Intensive Blue Toning Shampoo for Brunettes & Warm Blondes has been formulated with blue pigments to effectively remove unwanted orange and red tones in brunettes and warm blonde hair, ensuring a richer, deeper brunette hair colour. These blue pigments also remove orange tones from blonde hair, making this shampoo the perfect product for creating multi-tone effects in balayage and ombre hairstyles.

This nourishing, sulphate-free formula has been enriched with Aqua Plex and Inca Inchi Oil to repair damaged hair bonds and replenish the nutrition levels needed for healthy coloured hair. For balayage, ombre or highlighted brunette hair, the shampoo and conditioner can be used together for every other wash. Richer, deeper brunette tones can be produced in colour-processed brown hair, or the multi-tones in balayage or ombre hair enhanced with the ProVoke Illuminex Touch Of Brunette Toning Blue Shampoo. Cruelty-free & vegan-friendly.

Directions of use:

• Wet hair, massage in, leave for 3-5 minutes and rinse out.
• Optimal results will be achieved when used together with Cool It Intensive Blue Toning Conditioner.

Brightens faded highlights and balayage for a vibrant hair colour. The light-reflecting particles instantly boost shine, and keep hair colour rich.

How to use:

Massage into wet hair for 1-3 minutes before rinsing out. For best results, use together with Highlight Boost Conditioner.

Brightens faded highlights and balayage for a vibrant hair colour. The light-reflecting particles instantly boost shine and keep hair colour rich.

• Perfect for all shades of hair colour-treated with highlights, balayage or ombre.
• Suitable for daily use.
• Made with Keratin complex and light-reflecting technology for the ultimate everyday shine.

Provoke Touch Of Silver Purple Serum is a 3-in-1 purple serum which visibly brightens and tones blonde, silver and grey hair in just a single application. The lightweight formula applies equally well on wet or dry hair and smooths away frizz and flyaways while sealing split ends.

Enriched with plant-based Keratin and violet pigments, this serum effectively enhances both colour and condition, leaving behind bright, healthy-looking hair in perfect condition. Cruelty-free & vegan-friendly.

Directions of use:

• Suitable for use on wet or towel-dried hair.
• Work product upwards from ends to roots, apply more if needed, style as desired.

Provoke Intensive Brightening Shampoo instantly brightens hair colour and removes brassy tones for visible results in just 1 wash. Formulated with a powerful blend of purple & blue pigments, its technology counteracts yellow and orange brassy tones, leaving hair beautifully bright and shiny.

Provoke Touch Of Silver Intensive Conditioner after the Brightening Shampoo. Its rich and luxurious formula improves hair condition after just one treatment and contains restorative proteins which intensively target dry, damaged and coloured hair, leaving it feeling smooth and moisturised. A nourishing blend of anti-ageing properties, Optical Brighteners and Keratin helps to rebuild hair and protect its structure for healthier hair that radiates with shine.

Blonde Rehab with the N0'5 Protect & Seal Bond Repairing Hair Oil formulated with a bond complex enriched with Keratin & Hyaluronic Acid specially designed for a Blonde Hair structure that is naturally thinner and more fragile. This lightweight hair oil seals in moisture and can be used to help protect against heat before styling, or as a finishing touch to illuminate shine providing a silky smooth finish.