Preference Intense Ombre N 104 Permanent Hair Color is an easy and cheap way to create salon looking hair at an affordable price. This style is created by only lightening the tips of your hair, creating a unique dip dye effect that is sure to make you stand out from the crowd. Ombre hair is becoming increasing popular and is the new fashion forward way to lighten your hair. It is easy to apply and maintain in the comfort of your own home.