Goldwell Kerasilk is the line of treatments dedicated to the specific needs of damaged and unruly hair. This serum contains Ectoin (R), which helps fight aging of the scalp.

The red seaweed is known for its purifying action, while the keratin gives structural support to fragile hair.

Directions :

• Apply evenly to damp or dry skin.
• Massage and do not rinse.

Benefits:

Strengthens the skin's protective barrier and, thanks to its purifying action, removes dandruff and rebalances oily skin.

Tips:

• This serum is ideal for effectively combating the symptoms of dandruff and for rebalancing oily skin.
• If used every day, it gives a long-lasting purifying effect.
• Use it regularly to preserve the balance of the scalp.
• Also suitable for colored hair.

Pro Line Comb Thru Texturizer Super for Men. Maximum conditioning and longer lasting texturizing results. No-lye, no mix No-lye, no mix2 easy steps, works in minutes. Works on all hairstyles, Keeps your hair naturally soft and healthy. Easy way to maintain softness and styling manageability. Eliminates dryness, Protects against brittleness Conditions and softens.

Pure Red can enhance copper and violet based colors. The use of large amounts of Pure Red will result in deeper red thanks to the high concentration of pigments.

It marks a revolution in Goldwell's coloring.Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

Elevate your color services with powerful dyes that open up infinite new possibilities. Reinvent any Goldwell shade and any technique with @Pure Pigments – you and your clients will never see hair color the same way again. @Pure Pigments marks a revolution in Goldwell hair color. High-definition direct dye additives that elevate hair color with unprecedented vibrancy and brilliance. Elevate your color services with powerful dyes that open up infinite new possibilities. Elumenated Hair Color is the result of @Pure Pigments surrounding Topchic, Colorance and Nectaya’s depth and coverage with an outer ring of extraordinary color brilliance and shine. This layering of color creates a moving, 3D effect that changes and morphs as light hits it.

Benefits :

• Creates a new category of hair colour services: Colour Morphing, Colour Boosting, Colour Washing
• 8 high-concentrated tonesfor a unique play of color reflections
• Elevates hair color with unprecedented vibrancy and brilliance, gives up to 63% more shine
• Creates never-before-seen high-definition, multi-dimensional effects
• Boosts the colour intensityof the colour formula by up to 3 times
• Provides long-lasting color results, up to 2x more resistance to color fading Integrates easily into your favorite formulations

oldwell Pure pigments elumenated colour additive is a High-definition direct dye additive that elevate hair colour with unprecedented vibrancy and brilliance. Elevates hair colour with unprecedented vibrancy and brilliance, gives up to 63 percent more shine. It provides long-lasting colour results, up to 2x more resistance to colour fading. Available in Matter Green colour.

Goldwell System @Pure Pigments - Eluted Color Additive.This lotion is intended to be added to the paint. The lotion enhances the color and ensures optimum shine. Always mix the lotion with Topchic or Nectaya.

Usage:

Add the lotion to the paint and mix it into one.

Original Savon AHA 2 Soap ensures an exfoliating and lightening double efficiency. It smoothly cleanses and regenerates the skin by micro-exfoliation and helps lighten your epidermis thanks to its enriched formula with A.H.A. The Lactic Acid safely acts by inhibition of the tyrosinase; it stops the synthesis of coloured pigments.

It ideally prepares your skin for receiving Fair&White A.H.A. products and gives it suppleness, smoothness and a bright complexion. Daily use morning and evening.

Pigments Pure tones offer a set of color reflections and brightness unique to your Goldwell coloration.

BENEFITS:

• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.
• The Coloration Elumenated is obtained thanks to the Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

Goldwell Pure pigments elumenated colour additive is a High-definition direct dye additive that elevate hair colour with unprecedented vibrancy and brilliance. Elevates hair colour with unprecedented vibrancy and brilliance, gives up to 63 percent more shine. It provides long-lasting colour results, up to 2x more resistance to colour fading

• Use Pure Orange for shine with a warmer effect.
• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.

For you and your clients, hair color will never be the same again.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

• In blends with Topchic HiBlondes, a few drops of Pure Violet are enough to control deviations.
• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.
• For you and your clients, hair color will never be the same again.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

Goldwell System @Pure Pigments Cool Violet - Elumenated Color Additive Color: Cool Violet, pastel violet pigment that adds a smoky hue and a greyish undertone to any shade.

Goldwell @Pure Pigments Elumenated Color Additive is a high-definition direct dye additive that elevates hair color with unprecedented vibrancy and brilliance.

Reinvent any Goldwell shade and any technique with @Pure Pigments. HD3 HAIR COLOR TECHNOLOGY: HD3 Hair Color Technology, core of Goldwell @Pure Pigments formula, comes from a ten-year partnership research between Kao and Fujifilm.

The result: :

Revolutionary pigments for high-definition colors, deeper and more brilliant than traditional direct pigments.

Directions :

@Pure Pigments are developed to integrate easily into Topchic, Colorance, and Nectaya formulations, and to be applied together in a single step. Do not mix with other Goldwell hair colors or other brands' colors. While preparing the hair dye, add @Pure Pigments to your mixture, then apply your Topchic, Colorance or Nectaya color as usual.

Ammonia-free, shine infusing demi-permanent liquid hair color with repairing effect for quick color services.Multi faceted and brilliant color results with outstanding color retention.

Directions:

• Use Colorance applicator bottle and mix Goldwell System Developer Lotion 2% and Colorance Gloss Tones in the ratio 1:1. (e.g. mix 30ml (g) Goldwell System Developer Lotion 2% + 30ml (g) Colorance Gloss Tones).
• Gently squeeze the Colorance applicator bottle prior to shaking and seal the nozzle with your finger.
• Shake well until desired consistency.
• Apply the mixed mass with the nozzle brush onto towel-dried hair and process for 10min.
• Rinse thoroughly.
• Treat the hair with Goldwell Dualsenses or Kerasilk products color sealing products.

Pro Tip:

For Instantly equalizing structural differences and optimizing the color deposit in the hair structure, apply System Structure Equalizer prior to the color application.

Goldwell's Topform perming lotion now comes with their Perm Penetration System Technology that gives better curl intensity and bounce, producing a much more even wave.