Preference, the expert of fade-defying color, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color.

Glow up your hair color with the next trend. No level, tone-focused formulas for luminous, sheer, prismatic shine. With less base, you can customize the luminosity, sheerness, and tone of your results.

Loreal introducing Purple Conditioner from Elvive Colour Protect. Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. Purple colour is the opposite to yellow on the colour wheel - the purple within the Purple shampoo formula helps neutralise those undesirable yellow tones. The specialist colour-correcting Purple formula nourishes hair and neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful. Suitable for blonde, highlighted, and silver hair. Use once a week to complement your regular Elvive Colour Protect routine.

Revitalift Red Ginseng Energising Red Cream Day enriched with red pigment, but suitable for all skin tones, Energising Red Cream reactivates your healthy glow for skin that appears renewed. Advanced Pro-Retinol, a powerful dermatologist-inspired anti-wrinkle ingredient, helps to smooth skin surface. Red Ginseng, a powerful ingredient known for its stimulating properties, helps to boost skin to fight signs of fatigue.