LOreal ELvive Colour Protect Caring Shampoo. Nourish and protect your coloured hair with L Oreal Elvive UV Filter Colour Protect Shampoo keep your colour up to 80 percent more radiant than simply using classic shampoos. L Oreal Elvive Colour Protect Shampoo is enriched with moisturising and protecting ingredients and a UV Filter to create a Colour Protect Light Reflecting System that keeps your hair colour looking vibrant and fresh for longer. The special Colour Protect Light Reflecting System works in two ways to keep your colour glowing. Firstly it nourishes and repairs each hair from root to tip to give you sensationally soft to touch hair and as your hair is healthy it is also easier to manage and style. Secondly, Elvive Colour Protect uses UV Filters to protect hair from day to day damage that can be caused naturally by environmental influences that can leave hair looking dull and tired.